Experience

My name is Will Sowerby and I am a strategic marketing leader who grows brands within the modern consumer landscape by helping them think differently and often- bigger.

I’m very lucky to have spent 15 years working with and learning from some of the industry’s best people and brands. After starting out promoting the local University radio station, my career begun working as a planner in the UK's top creative agencies (iris-worldwide, BBH) to delivering growth strategies for blue-chip clients in London and New York (Bow&Arrow-Accenture). And for the past five years, I’ve led teams within the UK's tech start-up scene (MyWorld, Apex Rides).

Ben Essen, Chief Strategy Officer, iris-worldwide

"You always want a Will on your team. His energy and positive approach to problem-solving are infectious. He has a deep and intuitive understanding for the customer. He's a both a sensemaker and a creative thinker, so that however complex the start point he can find the path forward to action."

We are the sum of our experiences.