On Growth
As much as we'd all like it, there is no silver bullet to long-term and sustained growth.
There is however, a golden mindset to adopt and a set of levers to pull.
This mindset includes a willingness to be brave, the relentless pursuit in trying new, bold strategies and behaving like the challenger you most likely are. Adopting this mentality will help you carve out your own space in the market and lay the foundations for success.
As for the different growth levers available - there are many; your brand, value proposition, products, customer segments, communications, channels, funnel, budget and price point being a number that can be pulled. The question is how and when to pull them.
After 15 years as a strategic marketer shifting the dial for businesses with this very approach (read more here), I'm now available to help brands unlock their next phase of growth.